PACKING DESIGNS
It is widely and correctly said that the first impression is the last impression. The packaging of the product is actually the first impression of the product. In this era of modernization and innovation new and better products of all types and needs are being launched in the market every day. To attract the customers towards the product, innovation, and impressive packaging is essential for the product. The packaging is the first thing a potential customer sees in the product. If the packing is attractive, more than half of the marketing is done for the product. From the safe and proper delivery of the product to attain the position in the market by attracting the customer, the importance of the packing style of the product is undeniable. For that purpose, we use custom boxes for the packaging.10 New Packing Design Ideas:
As all other fields are getting innovative, packaging styles are also getting very modern and unique.The textured material is used for making the boxes. Unique crafted designs and logos are used.
ii. Unique Packaging Material:
Nowadays, different packing materials are used like net, jeans, jute or other such stuff. This stuff is highly attractive to customers.iii. Gift Style Packing:
This is also very attractive and innovative. In this method usually, an artificial bouquet or flower bud is used along with the packing. This packing does not need any additional gift wrapping, as it is itself enough to look elegant.Sometimes fresh flowers are also used for packing products like herbal and handmade refrigerated skin and beauty care products.
iv. Minimalistic Packaging:
In this type, very little box material is used; mainly the bottle or inner packing is visible.v. Bold and Simple printing:
In this type simple, bold and attractive printing technique is used in a minimalistic way. Following the strategy of “Less is more”.vi. Narrative Packaging Style:
This is one of the classiest forms of packaging. A little story in the form of graphics is narrated on the packaging which is usually very attractive.vii. Innovative Printing Techniques:
This is the form in which unique printing techniques are used.= Flexography uses flexible plates is used to print plastic, cellophane and metallic sheets.
=Digital Printing is the fastest growing technique. Cutting Carbon and eco-friendly packaging materials are used.
viii.Socialization Based Printing:
Social relations are highlighted and used for marketing. Like on the bottle, there is a narration saying “share the drink with your sister” or “toast with mother. Or simply the relation is mentioned like “Husband. Coca Cola is using this type of printing style.ix. Fonts:
Innovative fonts are used; usually, the handwritten printing style is used to attract customers in a unique style.x. Customization:
Customized packing is introduced for each and every product. Old simple boxing is nothing lesser then boring and unattractive for the customers. Customized types of packing are used to ensure proper and safe packing and delivery of the product. Unique packing for eyelashes is used to keep them safe and in proper shape.Modern Packing Design Ideas and Concepts:
In this age of modernization packing styles of products are used by the sellers to capture the market.Different forms of innovative packing include Bag packing, Classic Old style printing formats, Bold repetitive motives, hand-painted packing, exposed product packing(in which plastic sheet is used to let the customers view the actual look of the inner product) and Eco-friendly packing solutions.
Eco-friendly Packaging Solutions:
Consumption of plastic-based products is hard to recycle so to cope up with this environment hazard atmosphere friendly and recyclable packing options are used. Some of these methods are as under:I. Biodegradable Packaging Materials:
Paper Base packaging is used that is easy to recycle which ultimately decreases the pressure of recycling on the environment.Other packing materials that can be used include Cotton, Jute, cloth and Banana tree leaves.
ii. Planting Material Packing:
This is a unique form of packaging in which paper material is used to create boxes in which seeds of plants are infused. The consumer has just to throw it in soil and the paper decomposes to turn the seeds into seedlings.iii. Innovative Products:
To reduce plastic consumption, innovative products are launched like shampoo bars that do need bottles to be stored. They can be simply wrapped in papers, in this way plastic consumption is tried to be avoided.iv. Embossing:
The most eco-friendly method was to avoid printing and use embossing on the packing. The Techno Polo t-shirt by Tom Dixon has used this method.v. Glueless packing material (no glue, minimal labor, and biodegradable material. Nooka used this method.
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